When Kim Kardashian announced that she was creating an app for iPhones and Androids that allows players to interact with her as they work their way up to the A-list, most thought it was a joke.
But it seems that Kim is the one having the last laugh as the game has already amassed an incredible $43 million, according to parent company Glu Mobile's third-quarter earnings report.
Having taken in $1.6 million in the first five days of release
alone in late June, the latest figure actually falls short of initial
projections that the game would rake in as much as $200 million by the end of
the year.
According to Glu Mobile, the 34-year-old's app has earned the
company more than all their other apps combined. A fact that isn't all that
surprising considering it has been installed just shy of a staggering 23
million times. That figure translates to approximately 5.7 billion minutes of
gameplay.
Must Read:
- Life Changing Lessons that Four years in College Taught Me
- Why First year of the college is Memorable for Students
It is new,
it is fun, and it whets your appetite for glamour. You can play it anywhere –on
the bus, at the dentist’s or in a queue. Kim Kardashian: Hollywood, a free
mobile game for Apple and Android devices, is so addictive that it makes Candy
Crush look silly.
The game
goes like this. You work at a downtown boutique ambitiously named SoChic. Your
boss has an appointment to see an apartment and leaves early, asking you to lock
up. Before leaving, you have to finish some chores. You are about to close shop
when Kim Kardashian appears. Do you tell Kim the shop is closed for the day or
do you go the extra mile, reenter the shop and help her choose a dress? Your
decision will earn you points and money as reward and set you on the road to
stardom.
Glu Mobile, a popular publisher for mobile games, developed this new app for Android and iOS handheld devices. It earned $1.6 million within the first five days of its release and is currently the fourth highest grossing app in the iTunes Store.
You create
your own celebrity avatar. You choose your eyes, nose, lips and hairstyle; buy
clothes and handbags and jewellery. Players are in a story that is customized
according to their sex. But the game proceeds in the same way. Kim Kardashian
invites you to a photo shoot. You have to choose the clothes you wear to the
shoot. Right choices means you earn rewards.
Next you
earn an invitation to a celebrity dinner. Before you know it, you are tapping
furiously on your phone and dipping into your bank account to buy expensive
outfits and accessories. At the dinner party you frantically network to help
you to catapult stardom. You may even win Kim Kardashian branded ‘K’ stars that
can be used to “charm” people. You easily get carried away and use real money
to buy these ‘K’ stars, which are a type of in-game currency to buy new clothes
or more energy bolts.
Must Read:
The player
has to deal with catty starlets, flirt, make club appearances, and go to parties
in order to work their way to the top. In addition these are acting assignments
and modeling gigs. The idea is to start for E-list and become an A-lister. But
all these activities require a lot of energy. These bolts of energy cost money.
This is whether you decide to pay and move on or wait till your energy is
replenished. If you decide to wait, a message will come from Kim Kardashian
when your energy is full once again. You can leave the game anytime and resume
from the same place, at least on Apple Devices.
Kim
Kardashian: Hollywood is giving Candy Crush a run for its money. Where Candy
Crush was expensive if you went for in-app purchases to keep the game going,
Kim Kardashian will fleece you if you are not careful. The game offers many
in-app purchases which helps make t more interesting. Some of these include
using real money, so beware. The company is making an estimated $700,000 a day
from in-app purchases of the game.
The game is
engrossing and addictive. It’s like going to a casino and gambling even though
you know you will be fleeced. This is a game that makes you want to be with the
right people, wear the right clothes, say the right thing and sport the right
fashion. You have to be aware of the media and not get carried away by your
heart.
No comments:
Post a Comment